The Explosive Growth Of Podcasts

By Cheval John

It was during the NCAA Football Championship Subdivision (FCS) National Championship matchup between Sam Houston State and North Dakota State that I had a true idea of what podcasting was all about.

I was covering the matchup for the blog of the school newspaper and a colleague who was working for the Huntsville Item at the time chatted about the beginning stages for his podcast.

Before the matchup, we did a podcast along with the sports editor of the school newspaper about the keys that both teams needed to win the national championship.

I did not think more about podcasting for a while until I saw an article by Eventual Millionaire host Jaime Masters on Social Media Examiner about why a person should start a podcast

That was when I realized that I needed to begin a podcast.

The problem was that I did not have enough money for podcast equipment.

Then when I saw about hosting your very own radio show on BlogTalkRadio with just a computer and a phone courtesy of Chelsea Krost‘s show, I knew that was where I was going to launch my podcast.

Since then I have been growing my show steadily and using blab to record my show which later appears on BlogTalkRadio.

And many entrepreneurs are now reaching potential customers via podcast.

This infographic below by CopyBlogger explains the rise of podcasts and why now is the time to have your very own podcast.

From 2003 to 2016: The Astounding Growth of Podcasting [Infographic]

Like this infographic? Get content marketing advice that works from Copyblogger.

And to finish this article, here are a couple of podcast episodes from What’s The Word? featuring guests Janette Speyer of Web Success Team and Natasha Davis of Impact Branding Consulting.

Janette Speyer

Natasha Davis

Have you thought about podcasting? If so, how has podcasting helped your business? You can leave a comment below.

About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency that helps businesses to use social media correctly to build a loyal following. Cheval is also the host of an online radio show/podcast called, "What's The Word?" He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.

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