Celebrating 3 Years In Podcasting

By Cheval John

Courtesy of www.hfmatretrony.org

Courtesy of www.hfmatretrony.org

As SuperBowl 50 is about to begin in about two hours, national media outlets from CBS, the NFL Network, ESPN, USA Today, the New York Times, the Houston Chronicle etc. are providing a whole lot of attention and buzz around the different strategies that lead either the Carolina Panthers or the Denver Broncos to winning the championship.

A new wave of media is making the national media to take notice and even adapt to how they broadcast events like the SuperBowl.

Live streaming applications like Periscope and Blab have allowed people who are not with the official media to broadcast their expertise in entrepreneuership, social media and even sports.

In the case of blab, their application makes it easier for someone who is a podcaster to record their shows in front of a “live audience” and overtime build their fanbase for their shows.

I can say that I am one of the podcasters who have started to record my show, What’s The Word? on blab from September of 2015 and have been putting the show’s recordings on BlogTalkRadio to come out at a later time.

BlogTalkRadio was where I started my show three years ago on this very day.

I never thought I would still be podcasting even now because most podcasters don’t make it past the seventh episode because they don’t see the immediate results of getting rich from their podcasts in the same way that John Lee Dumas has become rich from his “Entrepreneur On Fire” podcast.

Dumas is the exception because he was the first to have a 7-day a week podcast and that is the reason why he is extremely successful with his podcast.

Many don’t understand that podcasting takes hard work and dedication and that you will not achieve a million downloads overnight according to this article on Libsyn’s blog.

I know that I was blessed to have begun my podcast which is an extension of Vallano Media from Huntsville, Texas, a small city which is an hour north of Houston and that the guests from the early episodes of my show were faculty and sports coaches from my alma mater, Sam Houston State University.

The very first guest for my show was Peter Roussel, former White House spokesperson and current adjunct professor in the Mass Communication Department.

Even though my first episode did not start out well, I have learned how to become a better podcaster over time.


I am still learning to this day of how to be a great podcaster for the better.

Plus, I am not going after the A-listers as much to be on my show as I did before (even though my intention was to lift them up to another level of success) because I want to treat everyone the same and not give special treatment just because they are a well-known name for the better.

Also, you will get a whole lot of value from a guest who is not a well-known celebrity and will uplift your audience and even yourself to be better people.

A couple of my favorite episodes showcases that example of not too well known guests who have uplifted me and my audience for the better.

Christin Kardos, who is now a community manager for Convince and Convert

Kelly Hungerford, Digital Strategist

Greg Walker, Author And Entrepreneur

Jackie Bernardi: Entrepreneur And Beauty Industry Business Catalyst

Tamara McCleary, Creator of RelationShift

So the most important message that you can take away from this post is to always be consistent with putting out uplifting messages on your podcasts, blogs, YouTube videos, etc. and don’t ever look for the “overnight success” because overtime, you will achieve important milestones that will make you appreciate the hard work that you put into creating quality shows for the better.

About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency that helps businesses to use social media correctly to build a loyal following. Cheval is also the host of an online radio show/podcast called, "What's The Word?" He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.

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