College Football Playoff’s Impact on Phoenix

By Cheval John January 11th, 2016

Tonight, the nation will see who will win the College Football Playoff National Championship matchup between No.1 Clemson Tigers and the No.2 Alabama Crimson Tide in Glendale, Arizona on ESPN.

Everyone will expect Alabama to win their 11th national championship in the sport of football and fourth in seven years because they have a tradition of winning.

Many can almost compare Alabama to an NFL powerhouse because of the way their head coach, Nick Saban run the program.

No one would expect Clemson, who is seeking their second ever national title, to beat Alabama despite being the lone undefeated team in the Football Bowl Subdivision (FBS).

History have a way of repeating itself.

Clemson’s last national title in 1981 has some similarities.

In that year, they opened the season against Wofford, an Football Championship Subdivision (FCS) opponent en route to their first championship.

In the 2015 season, the Tigers opened their matchup against Wofford.

Just maybe, Clemson will pull off the shocking upset.

What is really interesting is the way the coverage of the national championship game has been displayed leading up to the matchup.

ESPN, the world wide leader in sports, have been broadcasting the events and interviews with the football players and the coaches today.

You can at times have a sense of the atmosphere that the fans of both Clemson and Alabama are experiencing at the pre-championship football matchup events.

You might come to a conclusion that the events is almost like the Super Bowl.

And you can expect to see major corporations and non-profits capitalizing on the opportunities to promote their uplifting services and products during the national championship game.

Looking at these tweets below:

And even some are using this matchup to promote their causes.

Like this tweet from the U.S. Fish and Wild Life

And let’s not leave out the SEC Network:

And this tweet from the College Football Playoff

Now with all of the media attention that the national championship is getting, you can expect the Phoenix metropolitan area to benefit financially from this.

In a lot of ways, Phoenix is benefiting tremendously from the media exposure that they are receiving.

But from an insider’s perspective, the media attention that they receive is only when a major event like the Super Bowl or in this case, the national championship, happens in their surrounding area.

Monique Hoffmann, a.k.a. Q The Brand, shared with me on the live streaming platform called Blab, that many people don’t know about the positive offerings that the Phoenix area gives to businesses.

She also brought a bigger perspective on the fact that many large businesses are not taking advantage of social media to promote their businesses for the better.

She also mentioned that if they do use social media, they are looking for the quick return on investment (ROI) and not looking at the long term positive results due to their efforts from being on social media.

It is like they miss the boat on the fact that they have to build trust with their customers and fans if they want to be successful.

And the most interesting thing that was mentioned in the blab show about the College Football Playoff by Clair Wyant, a fellow Phoenix resident as Q The Brand, is that Clemson Athletics have been utilizing social media the correct way to build further trust and engagement with their students, faculty and alumni base.

So in essence, Clemson understands the true value of social media.

So if you can continue to use social media correctly to build a loyal audience, you can succeed in your business as an small business owner or solopreneur for the better.

As for my predictions regarding the national championship matchup, my intuition says that Clemson will pull off the shocking upset and win their second national championship.

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About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency that helps businesses to use social media correctly to build a loyal following. Cheval is also the host of an online radio show/podcast called, "What's The Word?" He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016.

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