You main goal when you are starting a business or an organization is to grow a loyal following.
When you put out great content on a consistent basis, then you are well on your way to being very successful and profitable.
However, when you are not consistent at putting out content that is really valuable for your audience, you end up losing a great following and miss out on an opportunity to gain new viewers.
And though you are already have a passionate following in a niche though you have an inconsistent model, it will be very hard to establish a footprint in a new market.
An example of this is soccer (football in the rest of the world).
Soccer is really popular all around the world and have a passionate fan base.
Look at all of the matches that takes place especially at the club levels in major leagues around the world like the 20 team English Premier League.
They are lively and excited.
You have the chance to see the best players in the world compete against each other.
You might think that each of the leagues have a set schedule for their season
Like the English Premier League goes from August to May with only 38 matches for each team.
You are expected to see the matches happen every week.
You find out that they is not a match happen at a particular week because each of the national teams are either participating in an friendly, trying to qualify for their respective federation’s competition or the World Cup.
Add on to that, there are other club competitions that are transpiring at the same time (example UEFA Champions League).
You are confused and wondering when there are going to return back to their respective domestic competition.
For the die hard fan, you are used to the changes of world competitions for soccer.
For the casual fan, that is a turnover to some degree.
That is to me the main reason why soccer will never have a strong footprint in the United States because of the constant changes in competition and really so many tournaments in soccer.
Though the Major League Soccer (MLS) is growing steadily and is profitable, they will always have a hard time in getting a footprint in the United States like baseball, basketball and American football (exception is the minority groups who are die-hard soccer fans).
The other major sports here in the U.S. has a set schedule of when their seasons are happening.
While the MLS might have to take some time off from their season due to other competitions like the Gold Cup which is happening at this very moment.
And the only time you will see a strong turnout for soccer in the United States is when the World Cup is happening.
That is every four years.
And the Women’s World Cup which just happened.
So for the casual fan, they have to really pay attention to the schedule of when the different competitions are happening.
In conclusion, if a business or organization follow soccer’s model, they will always have a difficult time growing their organization and being profitable.
Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable.
Cheval is also the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business.
He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn."
He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting.
Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes.
He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter Top 50 Influencer by Onalytica in 2018.
A Model Of Inconsistency
By Cheval John
You main goal when you are starting a business or an organization is to grow a loyal following.
When you put out great content on a consistent basis, then you are well on your way to being very successful and profitable.
However, when you are not consistent at putting out content that is really valuable for your audience, you end up losing a great following and miss out on an opportunity to gain new viewers.
And though you are already have a passionate following in a niche though you have an inconsistent model, it will be very hard to establish a footprint in a new market.
An example of this is soccer (football in the rest of the world).
Soccer is really popular all around the world and have a passionate fan base.
Look at all of the matches that takes place especially at the club levels in major leagues around the world like the 20 team English Premier League.
They are lively and excited.
You have the chance to see the best players in the world compete against each other.
You might think that each of the leagues have a set schedule for their season
Like the English Premier League goes from August to May with only 38 matches for each team.
You are expected to see the matches happen every week.
You find out that they is not a match happen at a particular week because each of the national teams are either participating in an friendly, trying to qualify for their respective federation’s competition or the World Cup.
Add on to that, there are other club competitions that are transpiring at the same time (example UEFA Champions League).
You are confused and wondering when there are going to return back to their respective domestic competition.
For the die hard fan, you are used to the changes of world competitions for soccer.
For the casual fan, that is a turnover to some degree.
That is to me the main reason why soccer will never have a strong footprint in the United States because of the constant changes in competition and really so many tournaments in soccer.
Though the Major League Soccer (MLS) is growing steadily and is profitable, they will always have a hard time in getting a footprint in the United States like baseball, basketball and American football (exception is the minority groups who are die-hard soccer fans).
The other major sports here in the U.S. has a set schedule of when their seasons are happening.
While the MLS might have to take some time off from their season due to other competitions like the Gold Cup which is happening at this very moment.
And the only time you will see a strong turnout for soccer in the United States is when the World Cup is happening.
That is every four years.
And the Women’s World Cup which just happened.
So for the casual fan, they have to really pay attention to the schedule of when the different competitions are happening.
In conclusion, if a business or organization follow soccer’s model, they will always have a difficult time growing their organization and being profitable.
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About Cheval John
Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval is also the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business. He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter Top 50 Influencer by Onalytica in 2018.