The Power Of A Third Party Endorsement

By Cheval John

Photo Courtesy of Stuart Miles

Photo Courtesy of Stuart Miles


When you make an appearance on radio, podcasts, television, etc, it gives you more credibility to what you are saying in your work.

The most interesting thing is that no one will pay attention to you if you call yourself an expert in a certain subject like public relations, business, social media, etc.

However, when you have a third party endorsement, then the game changes for you.

Whether you like it or not, the media is still the go to source for anyone to find out information on a product, news, sports, etc.

What is really more impressive is that social media especially blogs, podcasts, Youtube, has given everyone the power to showcase their knowledge.

And the most unique thing is that Twitter chats are becoming the “new media” to a huge degree.

Many “superstars” in social media either have their own chat or attend these chats if they are promoting their new work or book.

It is a huge opportunity to not only get exposure for your work, but to meet new people and share quality content that will uplift the community and also build lasting relationships.

With that being said, I want to say that I had the honor of making a guest appearance on #contentchat this past Monday to chat about podcasting.

I will admit, I was nervous before the chat because I wanted to make sure that I shared valuable information with the #contentchat community.

However, it got easier because of the support from the regulars who I dare say have been on other Twitter chats.

It was a family atmosphere.

So if you want to build your reputation and credibility, you must make the concerted effort to reach out to people on podcasts, etc.

Also, you must think about providing value for their audience and not think about pushing your product alone.

Here is the link from the highlights of #contentchat.

About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency that helps businesses to use social media correctly to build a loyal following. Cheval is also the host of an online radio show/podcast called, "What's The Word?" He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.

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