Don’t Do What Everyone Thinks Is Best For You

By Cheval John

Photo courtesy of Stuart Miles

Photo courtesy of Stuart Miles

When I first started blogging four years ago, I would not have imagined that I would fall in love with it.

I saw this as an opportunity to showcase my thoughts on what was happening in the world and being able to tell stories of people who are achieving success the right way.

Let just say that I did not had a direction of what niche I wanted to get into.

All I knew was the fact that this was an amazing platform.

One thing I did not do was remain consistent in the blogging schedule because it was like the spur of the moment if a particular event happened.

In that first year, I learned that you had to keep on blogging every week because if you did not, you would lose some readers and it would take a while to gain them back.

Even to this day, I still struggle with writing long form content because I will admit, I get bored if the content is very long winded and it does not get straight to the point.

However, it has been a fun challenge to write longer form content because I am a contributing blogger for Millennial CEO and I want to give their audience the best information possible that will make them feel better and give them actionable advice.

Since founding this website three years ago, the blog posts has been a mixture of sports, some travel and university affairs.

Also, the site has been growing slowly with viewership from around the world whether they stumbled on the site by accident or had meant to visit it.

I will be honest of the fact that I wished I could have bigger viewership.

At the same time, I rather this type of slow growth because I want to see what works and what does not work.

I also want to achieve what is called the “5 to 10 year overnight success” because I want people to see that there is no such thing as an overnight success.

I want them to see that they have to put in the effort and work to achieve their goals and not think that someone was lucky when they achieved their goals of writing a great book, running their own company, etc.

When they say that someone is lucky, all they are doing is cheapening the success of the person and validating their excuse that they cannot achieve their goals.

Also, I want this site to be as close as the Huffington Post as possible.

Is this a lofty goal?

Yes, it is a lofty goal.

At the same time, I believe it can be achievable and I am willing to work extremely hard to achieve the goal of being a close to the Huffington Post.

The only thing is that I will not use any short cuts to get there because I rather achieve the fruits of my labor.

Another thing I want to address is the fact that there have been so many blogs, podcasts webinars, etc. that talks about choosing a niche.

While I am totally in agreement with the people who mentioned about choosing a niche, I have to disagree with them to a small degree.

The reason is that I love sports, travel, business and social media and I feel that it is very difficult to choose one out of the other.

I believe that these things above is who I am and I want to express myself here by writing about sporting events, travel and interesting things that is going on in social media.

Maybe I am not the only one who think this.

If I am the only one who think it is o.k. to write about different subjects like sports, travel or other things that interest them and not just one particular subject, then I will not apologize for it.

All I care about is making the reader feel better about themselves and solving their problems.

This is the reason why I am blogging.

I hope that you will do what you love and not worry about what other people think about you.

About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval is also the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business. He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter Top 50 Influencer by Onalytica in 2018.

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