Fifth Lesson In Podcasting: Be Yourself

By Cheval John

This is the fifth lesson (chapter) on podcasting as part of a series of posts for my second book “8 Lessons Every Podcaster Needs To Learn.”

I have taken part in Nina Amir‘s “National Nonfiction Writing Month” challenge.

To find out more about the challenge, visit the website at www.writenonfictionnow.com

Without further ado, here is the post below:

Even though it is very important to have talking points from your research, you should not stick to the script.

You should try and be as conversational as possible with your guest and show your personality because a audience loves a person who is very authentic and willing to be real.

That does not mean you should talk about yourself the majority of the time while you are doing the show because it will come across as self-promotion.

Your main job is to showcase the guest and lift them up to your audience, not in the way that you do not have some disagreements about a particular subject.

If your guest ask you about your work, then you can chat about yourself for a bit.

Always keep in mind the 80/20 rule.

80% of the show is focused on the guest while 20% is focused on you.

Video courtesy of CenturyBooks

About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency that helps businesses to use social media correctly to build a loyal following. Cheval is also the host of an online radio show/podcast called, "What's The Word?" He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.

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