Loss For Words

Picture was taken by Danny Moloshok of Reuters during the 2011 ESPY Awards in Los Angeles, California

The free-skying world lost one of it’s icons yesterday. Sarah Burke, a four-time winter X games champion free-skier, passed away from injuries she sustained nine days ago in a skiing accident while she was preparing for this year’s winter X games that will be held in Aspen, Colorado.

Though I did not follow this sport as much as I should, I remember back in 2003 when the first ever X Games Global Championships that was held in both the Alamodome in San Antonio, Texas, USA and in Whistler, British Columbia, Canada. I saw a high-flying Burke representing Canada in her hometown of Whistler. She had style and grace as she competed against the best from all over the world.

She was successful in getting the Olympic Committee to add free-skying to the roster of winter sports that will be featured at the next Winter Olympic Games that will be held in Sochi, Russia in 2014.

She was a true iconic figure in her sport and will be dearly missed.

About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency that helps businesses to use social media correctly to build a loyal following. Cheval is also the host of an online radio show/podcast called, "What's The Word?" He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.

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